Ofner will revamp its stores and invest in the sector of parties and events

The network in Sao Paulo of candy stores Ofner decided to change your trading strategy. Started with a project to revamp and expansion of street shops and now going to bet on the market of parties and events, with the new unit called L'atelier Ofner. The goal is to meet a growing number of consumers. According to the Executive Director, Mário Costa Júnior, the changes bring more possibility to the customer and expand the company's business. "L'atelier aims to create new flavors and products for a different demand from what we usually answer" comments, adding that only for this new flag, the company has already invested R $500,000. The first store devoted to the parties and events will be on the mezzanine of the Alameda Campinas unit, noble area of the city of São Paulo, where the client will find a show room with sweets and cakes made by hand. In addition to meeting the market parties and events, the end user can purchase the products of L'atelier. " To hold an event with the sweets and cakes of the brand, the consumer can schedule a tasting with chef Claudia Eid, which will display all the products available on Ofner, "the Executive. Called concept stores, the old street brand stores will for reforms and will have new services, like an island with sweets and cakes being pastry people on time by the chef. The first unit to receive the changes, located on Alameda Campinas, in São Paulo, was inaugurated in September. The investment in the establishment came to R $1.2 million. The menu was also amended in order to cover different meals of the day, new items such as fruits, salads, omelets, yogurt parfaits, tartines, sandwiches, soups and wines have been added. In all there were more than 20 new dishes including vegan and vegetarian versions. "Our intention is to offer a range of possibilities to the client. For example, with the change on the menu, he can get a cup of coffee in the morning or afternoon, lunch and even a happy hour or dinner in the same place, "explains junior. Among the new features is the" Gelato factory ", positioned in front of the store. In it, the client can prove more than 12 flavors of ice cream and sorbet, all four produced handmade on site. There are 66 years in the market of confectionery, Ofner has 27 stores in the greater São Paulo. It is estimated that, in brief, all the stores of the network expressing the new brand concept. The next to be "repaginadas" will be the units of the Nove de Julho Avenues and Moema. In addition, the strategy is to reach cities within 100 km from São Paulo, capital of other States and also two in the United States, according to junior, will open six new establishments, with priority for the capital paulistana. Two of the six new stores will be opened by the end of 2018. The expected turnover for this year is more than R $8 million. Christmas in addition to producing candy, snacks, cakes and ice cream, the network bet in the manufacture of Christmas pudding. Junior points out that the company presents a steady pace of sales growth over Christmas, basically the pillar. "For us, Christmas is the best time of the year. In annual sales volume this means a growth of 20% "comments. In addition to the internal market, since 2016, Ofner exports Christmas pudding to the North, South and Central America. "For the year 2018, we plan to quadruple the volume exported to the U.S. in about 2017", explains the Executive.