Number of mergers within the Brazilian retail triples in 2° tri of 2018

(Story updated to correct information. According to the Press Office of the Biorhythm, the company started its activity focusing on crossfit and cycling, as reported previously. Follow the full corrected) the number of mergers and acquisitions in the retail sector tripled in the second quarter of 2018 compared to the same period last year. According to experts, the movement between the players shows the maturity and the ability to adjust to swings in the economy of Brazil in recent years. The data, collected by a survey conducted by KPMG Consulting, reveal that the niches with higher incidence of this type of operation were the petshop markets, pharmacies and gyms. " Of the ten transactions recorded in the second quarter of 2018, six were domestic. These segments had consolidated over time, "said the leader of retail and consumption of KPMG Brazil, Guilherme Nunes. For information purposes, in 2017, the pet market grossed R $20.3 billion last year, 7.9% advance before 2016. On the same basis of comparison, pharmacies, according to the Brazilian Association of Pharmacies and Drugstores (Abrafarma), surged to 9% in revenue-reaching R $44.4 billion during the period. "As the market is in constant transformation, the leaders of these organizations know they need, increasingly, taking up space and stay on top of consumer preference," added the Executive. In the same line of reasoning, the Managing Director of the consulting firm GS & Consult, Alexander van Beeck, remember those threads were precisely those less affected by the crisis, while retaining the ability to grow through a redesign business models. "They have shown a lot of resilience, migrating to other formats and given a consumer profile has changed in recent years," he said. For Beeck, as a result of this movement, also the players that were not agile enough to change and turned out to be a "good opportunity" to business networks in the process of expansion. "We can see versatility, for example, in gyms with Smartfit network proposal focused on accessibility in price", mentioned. Still, the expert points out that the specialization on the part of these businesses in certain physical activities was a "trump card" in the period of recession and post-crisis. "Academy networks begin to open more specialized units, such as the Biorhythm. In this way they were able to have an audience and won a distinguished value, seeing opportunities in new formats and desires ", argued to the Beeck consumer has sought more and more flexibility in the process and offer of new products. The expert cites the efforts of pharmacies to "monetize each square meter of the stores and provide convenience for their customers online and the journey of each of them". InicialPara reaction to retail business consulting specialist Blue Numbers, Camila Pacheco, petshops market is another example of niche able to absorb small networks that couldn't stand during the last years. "It's quite natural that movements like these happen in areas such as this. It also signals an initial recovery of the brazilian economy and strengthening of the internal market, "she said. According to the expert, the pet market growth rates in recent years show the social behavior and appreciation of the brazilian population in relation to pets. Furthermore, Camila recalls that by purchasing a large in recent years, this thread has more able to reshape, searching for new formats and regional operations. However, Camila points out that the maturation of the Brazilian market do not necessarily result in a greater movement of international investors, with a view to the election uncertainty. " Although there is a tendency of growth for this year, the recovery, in fact, retail only occur in the middle of 2019, "he pondered.