Natura maintains commercial partnership with 35% of the startups encouraged

With the aim of accelerating digital development and improve your products and services, beauty and hygiene company Natura created a program of startups in 2016 and is reaping fruits of this approach with entrepreneurs. In less than two years, has worked directly with 45 companies, and springs currently 16 of them provide some kind of service to the company. Although Act with entrepreneurs from 2014, Natura created two years later an official programme, Natura Startups. According to the Director of digital innovation, Luciano Abrantes, the goal of this initiative is to connect entrepreneurs with business solutions company. Through the site natura.com.br/startups, any entrepreneur can register your company and, after an analysis, you will receive a feedback. If Natura if interest in the product or service offered, the team is called to connect with an area of innovation. The Director of Digital Innovation of Natura, Luciano Abrantes Digital Innovation Director of Natura, Luciano AbrantesOs entrepreneurs do not need to have solutions in the area of beauty and hygiene. "The synergy with Nature does not have to be obvious, just not interested in completely opposite segments, as autonomous cars," says Abrantes.De according to the Executive, the company does not make direct investment in these companies, but it helps entrepreneurs develop solution. Subsequently, the Natura tests solutions and can hire the service or buy the company's products. Consumer finalAlgumas of these partnerships already result in benefit to the end customer. With the startup Pixel Lab, Natura succeeded in bringing to market a virtual mirror, allowing guests the makeup trial through the augmented reality technology. This service is available at the Mall Morumbi, in São Paulo. It is at this location or remotely by Natura, the consumer application can interact with the products of makeup and see what it would be like the real application of the product in your face. In social networks, the company source Inbot enabled Natura was one of the first companies in the sector in the country, using the chatbot. This application is an artificial intelligence that operates in messaging applications to automate responses. The service is available from 2016 and meets your audience 24 hours a day for seven days a week.