Force positioned it as a food company

With the purpose of consolidating itself as a food company, the Force (considered dairy company) announces the R $50 million investment in your new multiplatform campaign. With disclosure between October this year and March 2019, the initiative will appear on national television and media in digital media. The campaign includes the promotion "discover it's Force", led by presenter Fausto Silva, in which the brand will award consumers with two awards of R $1 million, four houses and one thousand R $200.00 shopping spree each. The promotion is valid between October 02 02 February 2018 and 2019