EXPERTS HIGHLIGHT THE POTENTIAL OF RECYCLING ALUMINUM

8. International aluminum Congress debate the participation of packaging on sustainable economy Flexibility, practicality, safety and sustainability. These were the properties of the highlighted by speakers at the aluminum Packaging of Panel 8 International aluminum Congress, promoted by the Brazilian Aluminum Association (ABAL) from 3 to 5 September in São Paulo. In addition to aluminum encourage the development of new packaging, offer comfort and safety to the consumer, the potential of metal recycling was featured. To address the issue of packaging Trends, Naira Sato, Director of Mintel Categories, presented statistics that underscore the importance of the development of aluminium packaging that meet consumer demands that prioritizes the sustainability. To point out that recycling is a key piece of circular economy, Sato, an expert in market research and analysis, said that 94 percent of global consumers want to recycle and add value to recycled and recyclable products. And 78% value package that brings the message recyclable or produced with recyclable products. The aluminium cans, for example, were cited as the most used for drinks – alcoholic beverages, soft drinks, juices, due to the possibility of creating different packaging shapes and sizes, the convenience offered to the consumer and to the high potential of recycling. As an example, Sato cited the case of craft beers of the United States, a market in which there is a growing use of aluminium cans, packages previously considered "not-handmade" and incompatible with the volume of production of microbreweries. Sustainable coffee to speaker Claudia Leite, Coffe Ambassador Nespresso Latin America, emphasized the importance of the trade mark choose the aluminum capsules as packaging of individual portions of coffee. In addition to securing the beverage flavor and aroma, the aluminum stands out among the other materials because it is 100% recyclable. A property which, according to milk, meets sustainable policies adopted by the brand. To remember that the recycling aluminum consumes 95% less energy than the production of Virgin aluminum and 75% of the metal produced in the world is still in use, milk stressed the importance of increasing the amount of recycled capsules. In Brazil, in 2016, year of arrival, 8.6% of capsules were recycled; in 2017, the volume went to 13%; and in 2018 the brand already registers 17%. Nespresso's goal is 75% recycling of aluminum capsules, which are delivered by consumers in 71 collection points around the Country.