Power networks outside the home are ready to accelerate store openings

The improvement in the purchasing power of the Brazilian power sector rallied outside the home in the country. From fast food to traditional food, the plan is to leverage the lethargy of other sectors of the economy, as the price for leasing of property, to speed up the opening of units throughout this year.
"Retailers have a unique moment: as one of the segments of the economy to recover first, it is possible to negotiate prices with sectors still in crisis, which may result in good contracts," says the lawyer and specialist in Office retail Buonomo & Motta Rafael Sandhu.
In addition to the best bargain price for leasing of real estate, the expert cites the opportunity to renegotiate costs with logistics and other services the company consumes, besides to take advantage of the moment to talk to the suppliers.
"Food outside the home has already given signs of improvement. At the end of 2017, for example, the malls had a much larger volume of customers in the food courts that in 2016, "said retail expert Board of Dirigentes Lojistas de Belo Horizonte (CDL BH), Carlos Ruivo.
And it is telling that the inflection point in the industry's already here that the President of the divine Stove, Reinaldo Varela, comes even more optimistic in 2018. Last year the company opened eight units and saw revenue grow 15% this year the plan is to move forward even more. "The divine Stove designs open 10 new units, reaching 195 stores, being your majority in the States of the Southeast, where the economy presents best post-crisis numbers."
In operation since 1984, the network joined the franchise model in 1994 and, according to Varela, the return of food outside the home holds the sector, even if in the midst of a recession as we crossed. "It's an area that I have always liked and who believe in the potential for growth, after all, people need to feed out of the House", confirms.
Also specialized in brazilian food, Brazil entered into Cliques 2018 with ambitious targets: the opening of 10 new stores and up to 30% on high turnover, when compared to 2017. The DCI network Executive Director, Paulo Sande, told that the company opened four units in 2017, in addition to opening a factory, which improved the scenario for this year. "We are reaping the fruits of the work carried out in recent years. At this point, we have various investors interested in taking the brand to their towns; they were waiting for signs of improvement in the economy ", says the Executive.
For this year, the company will invest in an application itself, in a move to get closer to the younger audience. "In it, including, you can even place orders for delivery or to withdraw from any of our stores without queues by paying directly through the app," he says.
With a strong result in 2017, the network plans Oven Pizza, who works with one of the favorite dishes of Brazilian are ambitious this year. According to the network's CEO, Rafael Soares, 16 units were opened over the past year, five more stores than expected at the beginning of 2017. "The projection is to open in 2018 17 more stores, and so, shut down the next year with 40 units in operation, he celebrated, remembering that seven units to be opened in the coming months have already been signed.
The company, which puts on the market as fast casual was founded in 2014 in Paraná and supports growth in the largest Brazilian search for quick and healthy solutions to food outside the home. "Despite the challenging economic and political moment, the Oven Pizza has won spaces in malls serving a niche market consumer demand customized and healthy foods," he says.
With a focus on asiátiva cuisine, Jin Jin, mark of the Helipar Group, follows optimistic.
According to the Director of Marketing and communication from the Halipar, Christiano Evers, 2017 was marked by great efforts to get through the crisis, but the work paid off, and the company was able to grow 15%. In 2018, the goal is to move more and hit a high of 20% in turnover. "There's room for growth in all regions of the country. But we're going to gather efforts to grow in large urban centers like Rio de Janeiro, Belo Horizonte and northeastern capitals ".
The company opened eight units over the past year, and for the openings planned for this year, the entry into force of the new labor rules in the country will give the new contract options fraqueado.
"We started working with journey 12 x 36 model in some stores and other made the reduction of the range for 30 minutes," he said, noting that, for now, the network opted not to join the intermittent work.