Group brand Caterpillar expects resumption of construction machinery

The Caterpillar group works to elevate your brand's sales of construction machinery without offering prices and lower maintenance cost. The expectation for this year's seal at least follow the growth of the Brazilian market, estimated at 10% to 15%.
The Caterpillar is a global leader in building machines and the brand without supplementing 60 years of existence in 2018, aims to complement the portfolio of the group. "We offer products with a good cost-benefit ratio, which is essential especially in a post-crisis moment, in which the client was more careful," said the DCI the sales manager and Chief Executive Officer of the Latin America, Christian Trevizam.
He says that the brand debuted in Brazil in 2009, when the local construction market was in full swing, with various brands entering the Country. "But over time, many companies are gone, reports. "And as the without is a trademark of Caterpillar, the market understood that we have a long-term project in the country," he adds.
The Brazil became known as "a huge construction site," from mid-2011, with the construction boom and the proximity of important events like the World Cup and the Olympics in Rio de Janeiro. In this scenario, the market for earth-moving machinery-called yellow line – went on to sell nearly 30000 units. However, sales began to fall quickly in the face of the economic downturn and reached approximately 7700 units in 2017.
"It's hard to predict when we will have a market this size again," says Trevizam. For this year, the entity that gathers Sobratema manufacturers of construction machinery, design a sales growth of 8%, to about 8390 units. In a recent interview to the DCI, the Vice President Daniel Eurimilson said the brazilian fleet is very old. "From now on, for the next three years, the Brazilian market will go through a new cycle," said the leader.
NO Executive also optimistic about the prospects for recovery of the brazilian economy, which he said should take place, in principle, by the return of household consumption. "The backdrop for investments in infrastructure is still a little hazy, but the consumption is already coming back. Many of our customers rely on, such as retail, construction materials warehouses, "scores Trevizam.
Produced in Caterpillar factories in China, the machines without promise lower cost of acquisition and maintenance, however, with the seal of the American group. "Our products are designed and developed by Caterpillar, but with a more affordable cost", he says. The Executive points out that the distributor network is also the same CAT machines, however, with different resellers. "The need of care is not the same."
Releases
Without your Brazil today launches new family of loaders. "The marriage between Caterpillar and the NO became very evident", says Trevizam. In addition, the mark will have a greater integration with the parts distribution centre in Piracicaba (SP). "Previously, when the dealer's stock ended, he needed to order in China. Today, search directly in our CD in Sao Paulo. "
According to him, this change brings speed and contributes to the brand in the sedimentary Brazil. "There is still some resistance in relation to the Chinese product, but despite this stereotype, China is prepared to be the world's largest production base and the Caterpillar has over ten factories in Asian country", reveals.
However, the issue of credit could be an obstacle for the exponential growth of the brand, imported, NO machines cannot be sold with the BNDES financing for capital goods (Finame). "But we work with Caterpillar and other lines of business. As our prices are very good, we can be very competitive, "says the Executive.