Thursday, September 14, 2017

Force Bet in the Food Service segment

The Food Service Unit of Force expands your portfolio with new products: Chanty Mix Supreme Amelia 1 l; the syrup Three Milks Amelia; the Amelia 1, 5 kg Plate Melange and the Creamy Curd with starch and starchy, creamy Cheddar Curd Force Le Chef. In addition to the news, the company changed the visual identity of their main brands. Le Chef line, adds new palette of colors and iconography that facilitate the identification of products and their main benefits. Amelia line already brings you updates of modernity, without making the codes of brand recognition.
Repositioning the Force also reviewed the business strategy for your Food Service Unit and invest in repositioning their brands. From now on, the Division is call Force professional. According to the company, with the motto: "Force-care that generate results for your recipes and your business", the goal is to strengthen the care that the company has with its products. The line Force Le Chef is the latest bet of the brand, specializes in culinary arts for professionals. The product portfolio of the new line consists of mayonnaise, cream cheese, cooking creams, soups and other options.
Giro News – 14/09/2017
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