Miniso Designs open more than 50 stores in SP

The Japanese Miniso network, with more than 2,000 stores around the world, opens this Saturday (26) your first store in Sao Paulo. In Shopping Ibirapuera, the unit will feature several products from eight different categories: everyday life, well-being, sport and fitness, stationery, accessories, clothing, seasonal products and handbags. All the products marketed are of own brand and the prices range from R to R $3 $200. The Brazil is the first country in South America to receive the Miniso operations and the forecast is open more than 50 stores by the end of this year in São Paulo, being 20 in the capital and other 30 units in São Paulo State. The initial investment in Sao Paulo is approximately R $4.8 million.
New Units Planned
After the first opening of the network, the brand will open stores in shopping Anália Franco, More Shopping, Vila Olímpia, Light, 3, Morumbi Shopping Center Town, Jundiaí, ParkShoppingSãoCaetano Mall, Golden Square Shopping and the Mall ABC. According to the network, in addition to operations in shopping centers, there will be investments in street shops. After three months of presence on national territory, other four categories of products will be inserted in all stores: Electronics, beauty products, toys and food, with a total of 12 different segments. With a portfolio of over 30000 products, the company launches every month more than 70 different product segments.