Cleaning equipment sector rehearse recovery later this year

São Paulo-After two years of bitter fall, equipment and cleaning supplies rehearses the beginning of a recovery. The industry can grow 5% in 2017 about 2016, according to the Brazilian Association of professional cleaning market (Abralimp).
The expected growth in sales volume comes after a pullback of about 20% in the last year, says the President of Abralimp, Sandro Haim. "The slight improvement in the economy should catapult our segment, which suffered much, but has a fast recovery potential. For 2018, the projection of 10 high% to 20%.
In his vision, the high will be pulled into the renewal of the machinery. "Just like people do with cars, running more before changing, companies have used longer, opting for the equipment maintenance before the Exchange".
According to Haim, the expectation is that the replacement focuses on items coated with innovation, which facilitate the cleaning routines, generate more economies of resources (such as water and energy) and raise productivity in services. "The focus of the new machines is the reduction of the costs," he says.
Among the main equipment produced by the professional cleaning industry are washing machines, vacuum cleaners and hidrojateadores floors. The industry radar is the demand of the food and beverage areas, metal-mechanics, automakers and industry base.
Also General Director of Alfa Tennant, Haim reports, however, that, in relation to the peak sales recorded by the sector in 2013, the volume dropped 50% since then. "This year we fall and we can even recover some banks, which is leading the industry to invest," he says. According to him, the capital contributions, to the increase in production, not diminished dramatically between 2015 and 2016, which makes businesses more prepared to accompany the prospect of upturn from 2018.
In JactoClean, who plays with the manufacture of high pressure washers, vacuum cleaners, and water, in addition to machineries intended for disinfection of bathrooms and kitchens, the forecast is for an increase of up to 15% of sales this year, says the Chief Executive of the company, Antonio Luis Francisco. "The market is still not heated, but we are taking advantage of the opportunity to launch new products, to generate cost savings, mainly in the professional segment," he says, emphasizing that the company took advantage of the moment of the crisis but also to develop a management software of cleaning processes, which will lead the company to enter new segments.
Already the Director-General of Becker, Leslie Santos, notes that the approval of the labor reform should improve the business environment for outsourcing of the cleaning service providers. "This should bring more security to companies hiring and pull the industrial demand," says, noting that there will be more guarantees for the investment.
Becker, who Executive produces chemical inputs to products such as detergents, sees a slow recovery of the activity in 2017, after a pullback between 10% and 15% of the volume last year.
"We were able to recover only losses this year 2016". Santo explains that the company entered into new areas, such as cosmetics, to raise the sales last year. "We had to innovate to grow in crisis".
Productivity
Santos, who is Director of the Higiexpo, the main fair, which takes place every two years, and begins today in Sao Paulo, points out that the search for cost savings and increased productivity, companies, spurred the record number exhibitors at this year''s event-93 against 80 of 2015. "The demand surprised us very positively," he emphasizes.
Haim, President of Abralimp, a R $18.6 billion in 2017, including provision of service-in addition to machineries and supplies. The amount represents high of 3.5% in about 2016.
Despite the losses of recent years, the brazilian industry kept cleaning the room place on the world market, Euromonitor lifting points. In 2016, the manufacturers had revenue of $ $6.162 billion, ranking behind the United States ($ $27.457 billion), China ($ $15.402 billion) and Japan ($ $9.112 billion).
For this year, the consulting firm projects that the cleaning industry grow in Brazil, 0.5% in nominal terms compared to 2016. In this way, the industry turnover could reach $21.673 billion, compared to R R $21.564 billion last year. Still according to Euromonitor, the surface cleaning area should grow 2.4%, to $3.773 billion, and the R of bleach and bleach, 1.2%, to R $1.929 billion. Already the area of care for clothing should fall 0.6%, the R $11.017 billion.