Carlos Wizard creates (another) company and bet in cosmetics

São Paulo – the entrepreneur Carlos Martins was already a billionaire makes Wizard time but not tired to undertake. Founder of the Wizard – which would later become the Multi Group Education – the entrepreneur is behind business as green world, Ronaldo Academy, Taco Bell and more recently the network teaching languages Wise Up. Now, your newest business is Aloha, company direct sales of cosmetics and essential oils.
On the market for two months, the Aloha already has 2000 registered consultants and a bold goal to accomplish: to reach 100,000 consultants until 2022 and an income of 1 billion reais. So far, 10 million reais invested Wizard in the project and must put 10 million more over the next three years.
The choice for investing in a direct sales business in economic crisis has one simple reason, explains Wizard. "Today, with the economic situation of the country, you see a lot of skilled labor in search of extra income. The Aloha will generate this possibility of income, "he said in an interview with EXAME.com about your new business.
According to the businessman, among the registered consultants for new business are from young graduates to professionals with vast experience, as doctors and lawyers.
Multilevel marketing
The Aloha works for multilevel marketing model. IE: the consultant gets to sell the products of the brand and also to indicate other people to be part of the network. In addition, you get a percentage of sales made by the persons indicated by him.
"At the beginning, the expectation of gain is between 1000 and 3000 reais. After a year or two, if the person engage, she can reach a gain of 10000 to 20000 real, "says the Wizard.
The bet of businessman draws attention at a time when Natura, direct selling cosmetics giant, has changed your strategy for investing in physical stores after years of offering its products only through consultants.
For Wizard, there is no contradiction. "Natura is giant and had hundreds of thousands of consultants across the country. When a company reaches this level need to think of new fronts to grow, and then the physical stores are an alternative. We also intend to have shops in the future and we can make even a franchise, "he explains.
Inspiration in Hawaii
The business is a partnership of Wizard with his daughters Thais Malik Fathi and Priscilla Bertani, who lived some time in Hawaii, where the use of essential oils is more common, and brought from there the idea of invest in the product in Brazil.
Among the products of Aloha, for imported items, such as oils, which come from countries such as India, France and Germany, but for the most part is produced here.
The Manager sorts the new venture of "social business". This is because, besides the possibility to generate income in a difficult time, Wizard will personally provide guidance to the consultants on topics such as entrepreneurship, finance and even emotional stability.