Natura takes makeup to pharmacies

Little more than a year after it started sales of the line Am-products for body and hair – pharmacy Streak Drogasil Natura announces the marketing of the line Faces, makeup, in points of sale of the RD network in the city of São Paulo from this week and municipalities in the interior of São Paulo and Rio de Janeiro later this year (without specifying dates in these cases).
The line Faces was relaunched in February this year, in order to speak more directly to a young, urban audience (the line was quite worked also in the latest issue of SPFW). For this initiative and exhibition of 70 products, Natura created modular furniture designed for four hands between the RD and the agency network itself Barrows. The stores will promote giving makeup tips to consumers of the brand and the megastore of Droga Raia, inaugurated recently in the National Assembly, on Paulista Avenue, the products will have even greater prominence in the window of the place.
"For the first time we will have makeup on channel of pharmacies. The young audience identifies with that convenience and make this movement taking a differentiated experience Natura ", said in a statement, ofa''s General Manager of new channels of Natura.
In addition to renew all packaging of the products and enhance the brand portfolio, with 1 2:00 pm and multibenefícios items that can be combined with each other, the company began to explore the concept #tánacara #tánarua and debuted this month a digital campaign created by agency SalveTribal, under the motto #Quemévocênarua?.
The movement of nature follows a step that recently was also given by the competitor Group Apothecary, which led to your brand of makeup Who said, Berenice? the pharmacies.