Hygiene and beauty was the section with greatest drop in gross margin in 2016

Hygiene and beauty section had 6.8 percentage points in retreat gross margin last year, reaching 30%. Fall is greater than the total of the sections, which was 4.4%. That''s what points survey conducted by SM with more than 300 supermarket owners from all over the country.
The reason for the setback in hibe section was mainly the competition with pharmacies. This led the supermarket owners to increase the amount of offers in the section. According to the study of SM, 14 departments analyzed, 11 had retraction. Grew only the areas of bakery, non-alcoholic beverages and high grocery cute.