Brazilian wine sales fall 30% in Q1

How many Brazilian wines you sold January to now? Now, how many imported wines you sold in the same period? If your answers are unfavorable to the Brazilian wine, you''re part of a statistic. This week, the Brazilian Wine Institute (Ibravin) announced a 30% drop in sales of wines made in the country in the first quarter of this year compared to the same period last year.

The reasons that caused the reduction already plague the brazilian industry for years: high taxes, high costs in the production chain, drop in purchasing power. Apart from crop failure of 57 percent last year, weighed the efforts of importers to seek cheaper wines since the change of IPI (which went from a fixed value to a percentage of the price of the bottle). This made 84.6 percent of fine wines sold in the country were in fact imported.
Most Brazilian wineries felt the thud. The Pizzato cited the concern of retailers, reticent to replenish stocks. "The first two months of the year were strangers, but has started to improve," says Jane Pizzato, that is responsible for the commercial area in São Paulo. No way to download price, Pizzato focused on your line of cost-effective, Faust.
For Julian Castro, Carraro, Lydian big retail is more cruel to the Brazilians, when closing contracts directly with wineries from outside. In small specialty shops and emporiums, he says, the treatment is different.
The Director-General of the Aurora Winery, Hermínio Ficagna, accustomed to the ups and downs of the industry, said he''s keeping an eye on gondolas, except that it doesn''t matter to the consumer, by adjusting the products.
Highlights the case of wineries that hold importers. The Casa Valduga, that matters to Domnus, felt fall in high-value wines imported and domestic. "Fell Brunellos, sales have risen the new imports with a focus on price," says the commercial Director Lydia Casagrande. For Decanter, importer of the owners of the Hermann Winery, "consumers prefer to buy imported wines than a Brazilian in the same price range, for the sake of status", says Director Edson Hermann.