Thursday, March 02, 2017

Easter generates temporary jobs at 25000 Brazil this year

The production and marketing of chocolates for Easter this year should generate around 25000 temporary jobs across the country, according to the Brazilian Association of the Industry of Chocolates, cocoa, peanuts, hard candies and derivatives (Abicab). 15% of the slots will be in factories and 85% in sales promotion. But not all companies have begun hiring staff.
The Lacta is receiving resumes for the so-called "Easter animators" until Wednesday, February 15, by email. In addition to complete high school and 18 years, the company asks good communication skills, proactivity and perseverance. "Experience in merchandising activities will be a differentiator," says Ricardo Reis, seasonal marketing manager Mondelez Brazil, the company that controls the Lacta. The work begins in March and ends on Easter Sunday.
To overcome the crisis and betting on changes in habit, Lacta will invest also in the sale of chocolate bars and candy boxes, in addition to the eggs.
Among the new features of the Show are the egg Cocoa Dreams, well-married dessert, with mass equal to candy in Bahia is called Bich, and passion fruit mousse. In addition to technological bets, as the egg Bytes, with headphones, and the egg Truffon Speaker Sound, with truffle-shaped amplifier.
With the production of 6000 eggs, the baiana Mendoá Chocolates hopes to have a 20% growth in sales compared to last year. "The average price for the consumer will be between 60 and r $65 R$," says Alexander Soeiro, one of the partners of the company, which produces premium chocolates in Ilhéus. The company must hire sales promoters for their kiosks, but the number of slots is not yet defined.
The franchisee of Havanna André Pereira opened its two kiosks in April 2016, soon after Easter and this year will be your first experience with the party. "I know it''s going to be a lot of news," says. The company''s menu of Argentine origin, the famous alfajor Havanna, includes miniovos by R$ 14.90 and 300 g eggs with shell stuffed with dulce de leche by R$ 72.90. Parker thinks it must hire two promoters, but hasn''t hit the hammer. According to the advice of Havanna, the company expects to sell nationally 40% more than in the previous year.
Mercado do Cacau - 01/03/2017
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