Catuaba Savage raises the recipe in 55% Arbor

Among the drinks that have already been successful in past decades and won national relevance is Catuaba-a mixture of wine, Guarana and plants catuaba and muira puama-produced by Arbor Brazil. Dianne Hoffmann, Director of Arbor, said sales of the company grew by 55% by volume last year and this year should increase 30% more, for 38 million hectolitres.
"The growth last year came as a surprise, the expectation was a growth of 30%. I believe that in 2017 that can happen too, considering the performance so far, "said Hoffmann. According to him, in the first two months of the year.
The advancement of brand is explained by some factors. One of them is the price. 300 ml bottle is sold, on average, to $6, and 1 liter bottle, $12-a value intermediate between a beer and a bottle of wine, and the drink has a higher alcohol content, of 16.5%. The beer has 5% and the wine, between 9% and 11%. To have a basis for comparison, a 600 ml bottle of Heineken or Budweiser is sold at retail for about $6. The Wine Country Wine, of Aurora, Wine from $13, the 750 ml bottle.
Other factors favouring the consumption of Catuaba wild in relation to other beverages is the plastic bottle-making it easier to transport compared to glass bottles-and the fact the drink never leave the feeling of fullness.
Hoffman adds as factors to stimulate the development of public-oriented marketing campaigns of all social classes, and the expansion of product distribution for hypermarkets, supermarkets and atacarejo. "Until the year 2000, the Catuaba Wild was sold almost exclusively in bars, in the market of doses. The expansion to the retail allowed out of a sale of 1.1 million cases in 2000 to 2,600,000 in 2016, "he said.
Hoffmann said that the drink is produced in Teresópolis (RJ) in two shifts and can expand production without the need for a new plant. The Arbor Brazil, which also produces the wine Cantina da Serra, Therezopolis beer, Red Hot and ice energy Sym, has another factory in Flores da Cunha (RS). Sales of catuaba and wine account for 70% to 80% of the volume produced and the company''s revenue in the order of 500 million R$.