Natura mira sales on mother''s day

São Paulo-Natura is betting on a strategy to have strong presence in sales for mother''s day from 2017. To date, one of the most important to the industry calendar will still be marked by low consumption rate in the country.
"Mother''s day is a very important date and Natura has always been strong in the campaigns. This year we are preparing for a good achievement at the time, "said Vice President of finance and investor relations of Natura, José Roberto Dragos, in a teleconference with journalists.
The Executive acknowledged that waiting another difficult year for the hygiene and beauty industry, with unemployment still at high levels. However, the more stable inflation and the fall in interest rates may encourage demand.
"We are more confident about our strategy, than the market itself. We will continue working with the revitalization initiatives of direct selling and supporting all that follows multicanalidade strategy, "he said. The number of dealerships fell 8.8% in Natura last year, reaching 1.256 million.
"Further ahead, let''s explore [sale] Department networks, specifically the Renner, in addition to the pharmacies channel," said Vice President of marketing for Natura, Andrea Alvarez, in Conference call with analysts yesterday.
The net Natura in Brazil registered a fall of 4.6 percent last year compared to 2015, to 5.335 billion R$. Consolidated, including the operations out of the country, revenues increased 0.2% to R$ 7.913 billion. "Our volumes dropped by 15.1% in the [fourth] quarter, in effect trading down function [discounts] in personal care and concentration of sales in kits of gifts at Christmas and in the category face, with higher value and lower volume," said the company in a report.
In the year, the consolidated net profit retreated 42.2% for R$ 296,700,000. Already the profit before interest, depreciation and amortization (Ebitda) consolidated R$ 1.344 billion, down 10.2 percent.