Thursday, December 21, 2017

Natura offers to franchise consultants with sales in physical stores

After splitting the consultants in "stages" according to sales performance, Natura began offering franchises to people working with the direct sale of products of the brand. The investment in a point of sale was made available only to the consultants.
Natura did not disclose the minimum investment that the consultants must do to join the network of franchises, and also did not disclose the expected rate of return. "But we say that the values are far more competitive than those practiced by the market," the company said in a statement sent to the G1.
To start operating a retail outlet in the franchise model, the consultant has to go through a validation process of Natura's profile, which also assesses the commercial point chosen. The sales performance is also considered, because you have to be between the consultants that the company considers more productive.
According to Natura, the first units were opened in São Paulo, Rio de Janeiro, Curitiba and Belo Horizonte, "but the goal is to expand this business model to other capitals over 2018".
Natura's products were already sold in physical stores before the announcement of the opening of the franchise model. In 2016, the first physical store of the brand. Then were opened other 18 units, which are in the States of São Paulo and Rio de Janeiro, besides 2 abroad.
This is not the first change in the work of the consultants of nature this year. In may, the company split the consultants in stages in accordance with the sales performance, with changes in benefits and pay.
In practice, the best results they can have advantages as higher profit margin and access to consultancy and training courses.
G1 - 19/12/2017 News Item translated automatically
Click HERE to see original
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