Urban fish and Groupon announce merger of business in Brazil and in Latin America

Collective buying sites urban fish and Groupon Brazil announced on Monday (27) the merger of their operations. In a statement, the companies reported that the operations will not be modified, and both will continue active and selling your inventory. The goal is that, gradually, the users of the two marks have the same menu of offerings.
The financial details of the transaction were not disclosed. The process was led by the Latin American Investment Fund Mountain Nazca which in February acquired Groupon operation in Latin America — comprising the business in Chile, Argentina, Peru, Mexico, Colombia and Brazil. From 2014, the fish is controlled by Chinese Baidu.
"It's a sum of fortresses. Join Groupon Brazil's leadership in the beauty market coverage and local trips to the Fish's expertise in Urban gastronomy and entertainment. At the end of the day, who benefits is the user, who will have the best of both worlds, "said Felix Lulion, President of the Brazil Groupon.
According to him, another advantage is that the mobile application technology of urban fish, with the "use now", will also be available to the user base of the Groupon Brazil. "To have an idea, use mode now, in which the user can buy and use the voucher corresponds to 90% of all restaurant offers Fish Urban platform," explains Alex Tabor, co-founder and Chief Executive of urban fish.