Taking into account the new consumption habits and the growing concern with the preservation of nature, Plastipak, reference in quality and trends in packaging sector, developed in conjunction with the Pure Natural Mineral water and a new eco-friendly packaging. The Super-Lightweight Bottle, of 9.7 grams, has 35% plastic reduction compared to the previous container, 14.8 grams, beyond the CAP that weighs only 1 ounce, pointing a decrease of 56% in comparison to the former. These changes prevent the disposal of more than 110 tons of raw material per year. The changes were made in 497 ml bottle flat of Mato Grosso company.
The solution was designed with the goal of developing a lighter, contributing to the environment. Sustainability is present in the whole process because, with the reduction in the use of raw material, the cost for transport and storage of this new bottle also decrease.
In addition, the packing resistance was not affected by the reduction of plastic in your composition. The area of development and technique of Plastipak created a new design that, in addition to maintaining a good structure, also kept the same volume of the bottle before. To this end, developed an innovative format by generating a greater emphasis at the point of sale, which consequently will increase product sales.
"The Plastipak, by having a water mill in the group, has a lot of experience with this type of ultralight packing and brought all this know-how to the Brazilian market" says Evandro Pereira, General Manager of Plastipak in Brazil. "In relation to Pure, it was possible to line up all these points with the brand strategy (ECO) and our client was a pioneer using this solution in the Midwest", he adds.
But the concern for the environment will not stop on 497 ml bottle, according to sales manager and partner of Pure Mineral water and Natural, Philip Franzner, the goal is to deploy this new technology in all packages as possible. "In addition, we have a project to collect discarded pet packaging along with the population that will be released soon. With this project we will further reduce the amount of PET disposed in the environment, "he explains.
Data for reference:
• The Brazilian packaging moved R $60.6 billion in 2016, with 40% coming from plastic packaging
• Represents approximately 1% of the national GDP (reference: FGV/OPENS)
• Generates 216,000 jobs
• 80% of the products on display at the POS use only and exclusively the packaging as a means of dissemination (reference: POPAI-Brazil)
Data for Plastipak reference:
• Produces over 40 billion packs per year
• Has more than 1000 patents around the world
• Meets 137 industries and 225 marks in Brazil
• Various preform weights available that meet 50 ml containers up to 20 liters
• Has solutions in several categories, such as: food, beverages, cleaning agents and personal care
• Award-winning 2016 OPENS for developing milk bottle to Jussara Jump and the jar of Mayonnaise Heinz, who was also winner of the WPO.
• Award-winning OPENS 2015 for development of PET bottle for UHT milk 100% recyclable for the trademark Jussara and also for development of PET solution to bleach.
• Development of packing the DPA/Nestlè Fruti Nest, which resulted in one of the smallest commercially available preform, recognized by the Brazilian Packaging Award OPENS and the World Packaging Organization in 2014.
About Plastipak
The Plastipak is a reference company in quality and rigid plastic packaging trends in the development of preform, jars and pots in PET and HDPE resin. Offering complete and innovative solutions for the beverage, food, personal hygiene and cleaning, industrial and automotive, Plastipak has exclusive technologies, such as the PET Barriers, Thermoshape, DirectObjectPrint and Diamond Clear and Aerosol.
Leader in innovation for the packaging industry, with more than 1,000 patents worldwide, the company operates in over 43 factories, in 5 continents. With an area of development and innovation exclusive to Brazil, customers rely on Plastipak tradition and confidence of a global company that completed 50 years in the market this year and with the dedication and uniqueness of the service of a local team. More than a complete solution in Plastipak packaging creates products that inspire choices and promote solutions that involve trademarks and hearts. The Plastipak was founded in 1967 and is headquartered in Plymouth, Michigan.
Additional information can be found on the website: www.plastipak.com
Contacts for the press:
NOVITÀ STRATEGIC COMMUNICATION-(19) 3294-4730
Natalia Moraes-natalia@novitacom.com.br/(19) 9 9750-0127
Gabriela Gimenes-gabriela@novitacom.com.br/(19) 9 9689-6537
Novità - 29/11/2017
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