COOP Increases loyalty Index with services

Joana Angelica unit Coop-Consumer Cooperative, in São Caetano do Sul (SP), has undergone a recent modernisation. The operation now, for example, with an area of wines that has two specialized attendants to assist in the choice of drink and suggestions for harmonization. The initiative, in addition to increasing the rate of fidelity of its customers, raised the demand for special cuts of meat, the last month of October which recorded an increase of 39% and has been the shop that sells these items, compared with the remaining 29 units of the network. Are different cuts of lamb, sirloin, beef meatballs, Beef Stroganoff, chicken and seafood, among others.
The Sao Caetano has a space for BBQ items and special beers and the bakery also offers a different mix as bread and baguettes stuffed semi-italiano. With the investment in the order of R $6 million, the project of revitalization of this unit involved the replacement of food cold chain, new visual communication, reform of the gondolas, expansion of the drugstore, air conditioning, floor, ceiling exchange and installation of control gates to avoid the misuse of parking lot. Beyond physical reform, the unit also went to autocaixas and today, 14% of the payments made are through this system.