Christmas loses post for Black Friday

The Serasa Experian Indicator of Trade activity, notes that the week of Christmas of 2016 (18 to 24 December), retail sales retreated 4 percent nationwide over the same period last year. Christmas sales last year were the second-worst in Christmas retail performance since the creation of the indicator, in 2003. The data reveals that Christmas sales continue migrating to November where the Black Friday as Gisela Pougy, Director of GfK business. "From 2014, followed by monitoring the performance of the sales volume of these three dates, November with Black Friday, December with Christmas and January with a sale. Since November last year surpassed December, with 38% vs. 29%, by volume of sales, and we believe that to consolidate even more this year, "he says.
According to data from Ebit, 41% of consumers intend to take advantage of Black Friday to advance the Christmas shopping, but not necessarily to buy gifts. Only 18% of consumers must buy for gift giving, while 59% buying for their own use. It's like confirms Pedro Guasti, CEO of Ebit, which measures the reputation of virtual stores. "The big focus at the moment is the Black Friday sales are part of the Christmas period. We don't yet have the data to 2017, but last year the most desired products for Christmas were: smartphones, books, TV, perfume, shoes ".