Nestlé Adopts Rosa packs

Nestlé adheres to October Rose and, in partnership with the Brazilian Institute for cancer control (IBCC), special editions of products to support the cause and campaign "breast cancer, the target of fashion". The breakfast cereals and biscuits and yogurts Nesfit Nestle unit, Greek win new packaging pink and the presence of the iconic symbol of the blue target, with the intent to educate consumers about the importance of disease prevention.