Wednesday, October 18, 2017

Arrival of the giant Amazon will generate '' pampering '' war for sellers

When launching the electronic marketplace, Amazon will distribute benefits to attract sellers. The company will charge a fee of 10% on sales on the site, below the practice in other countries of the world. In addition, the products are to be financed by the site without charging fees for partner advance receivables. "The seller will know how much you will receive, regardless of the mode of financing chosen", explains Szapiro, from Amazon. The company is also bringing technologies such as dynamic pricing, which allows the seller to increase or reduce the price in a given period of time. In addition, the sellers of products may configure the value of shipping by region of the country.
To avoid the stampede of partners and the loss of market share, the rivals should also intensify the innovations in their platforms. B2W, owner of Americanas.com and Submarino, yesterday announced a "Prime" program, in which customers will have access to offers without charging shipping. The company also announced that it will begin an operation of sale of goods between individuals (called C2C-consumer to consumer).
In the case of the free market, the intention is to focus on a service that manages the storage, packing and delivery of the products marketed by several vendors, from a distribution centre itself. The service arrived in the country two months ago. The second initiative is the provision of loans to sellers. In may, according to the State, the company began offering credit to small entrepreneurs who maintain stores on the site. The information is from the newspaper O Estado de s. Paulo.
ISTOÉ – 18/10/2017
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