Pringles launches '' crisp '' without potatoes

LONDON-the traditional cylindrical packaging of Pringles potato chips without also bring now in the composition. The brand has just released chips made with corn and other grains. The line is called "Loud" ("high" or "noisy", in English) and is available in five flavors: Fiery Chili Lime, Mighty Margherita Pizza, Fiesta Salsa, Spicy Queso and Super Cheesy Italian.
For the peace of mind of consumers, the traditional chips made from potatoes, will be maintained. To their disappointment, the new line is no less caloric than potatoes.
— We''re not trying to give the idea that the new chips are best for you, "said Kurt Simon, senior director of marketing at Kellogg ´ s, controller of Pringle ´ s, the CNN Money website.
The news hits the shelves in the northern hemisphere this month. In the US, cost $1.69. The Kellogg hasn''t informed when the product will be available in Brazil.
— Identify a segment of '' daring '' explorers, who are eager for different flavors and unique textures — said Simon, adding. — The name '' Loud '' is intended to convey the notion of a bold texture and flavors of potato chips.
Tube packs of corn chips are the traditional idênticadas, but, in fact, have slightly smaller dimensions. The volume of goodies inside them is equal to the packaging of potatoes. With the black and yellow colors, piping must stand out on the shelves, says the Executive.
This isn''t the first time that Pringles forehead "chips no potatoes" in its nearly 50-year history. In 2012, the brand launched corn pads imitating tortillas, with its traditional format chips. However, the product is no longer produced last year.