New habits and protein pull organic market

Sao Paulo-the change in eating habits of the population exceeded the economic crisis for the organic sector. The estimate is that the thread has exited 2016 with 15% gains in revenue and the expansion of animal protein is the focus of the chain.
The latest update on the number of production units of ecological items registered in the Ministry of agriculture, held last December, points to an increase of about 30% over the previous year. Currently, there are more than 14000 this top raw material manufacturers in the country.
"There was increased production of meat and dairy products. With that, comes a demand for corn and soybean meal also for organic feed the animals, giving support to jail, "says the President of the Brazilian Council of Organic and Sustainable Production (Body), Ming Liu. The Executive believes that the sector has reached $3 billion in revenues last year, against R$ 2.6 billion in 2015.
A way to maintain the performance of this market in blue was the commercialization in fairs specific free. In all, the Country already has 641 fairs, whose concentration is in the South-East axis, with 445 units, according to a survey by the Instituto Brasileiro de Defesa do Consumidor (Idec).
"The markets came as a cost-effective alternative to maintaining the consumption at a time when the retail market was in crisis," explains Liu. "In this trade, you can find products which generate remuneration up to 30% greater than the conventional value," adds the Director of organic agriculture Association (AAO), José Estefno Bassit.
In General, the expectation is extremely positive for the sector. It is estimated that in Brazil the consumption of this product line turn around 1% of the total demand for food. In the United States, known for high levels of obesity and nutrition in fast foods, this percentage represents 10%.
According to the President of the Body, the agri-food processing have identified this potential growth and consumer intentions and increasingly generate raw material demands. This would be another factor that gives breath both for the emergence of new organic producers, as the conversion of conventional production.
São Paulo market
To improve the measurement of results from São Paulo-one of the most important markets of jail-the Instituto de Economia Agrícola (IEA), attached to the Ministry of agriculture and supply of Sao Paulo, will disclose, starting this year, a periodic survey of organic production prices and statistics on family farming.
According to the São Paulo State Government disclosed this week, the material will be produced in conjunction with the Full service company departments (Cati) and agribusiness development (Codeagro) and will serve as a basis for food security actions.
The AAO''s Director believes that Sao Paulo has about 30 free fairs to the agroecological segment. In the city of Joanópolis (SP), Bassit produces teas, dehydrated fruits, jellies and tomato sauces and gets a R$ 150,000 monthly billing. "To Brazil I''m a farmer. In the United States I would be a micro ", he ponders.
Global scenario
In 2016, the organic market moved $80 billion worldwide. In Germany, for example, 25% of the demand for food is served by the segment. It is rumored that in Denmark the goal is to convert 100% of organic production in five years.
"There is a global movement of change in eating habits toward healthier foods," says Bassit, the AAO.
Liu, who is also President of the Brazil-development project Organics in partnership with Apex-Brazil-highlights that society keeps the consumption in order to prevent health problems.
In this context, Brazil doubled its export revenues in the sector in five years, hitting $160 million in 2015.