Hygiene sector and care for babies made 5.7 billion R$

According to research firm Euromonitor strategic, hygiene and body care for babies has increased from 3.6 billion to R$ R$ 5.7 billion in five years. Despite this number represent a worldwide growth, Brazil is on the list of prominent industry markets. According to information disclosed by Abihpec (Brazilian Association of the industry of personal hygiene, perfumery and cosmetics), the Country occupies the fourth position in worldwide consumption, with a slice of approximately 7%.
In fact, several factors are responsible for this potential sales of baby kit. While in 40 years, the average number of children per Brazilian was of 6.2 children, in the year 2004 that average dropped to 2.1, according to data presented by IBGE. In addition, it is possible to quote the access of class C, D and e to the products of the sector, as well as increasing participation of women in the labour market.
So now the Brazilian can invest more frequently in articles like creams and baby shampoo. In addition, the industries of the sector are even more anxious to launch various types of products, using high-quality technologies. The list of products is intense, and includes baby wipes, sunscreens, ointments for rashes and even baby Cologne.
When you buy a baby kit, most parents look for products tested, ophthalmologist and dermatologist who can ensure the integrity of the formula in order to preserve the health and children. Cosmetics properly formulated for babies, have a smooth aroma and don''t damage or dry skin. Many of them even cause burning sensation when they come in contact with the eyes.
According to the President of Abihpec, João Carlos Basílio, hygiene and beauty products for the small diversified intensively in recent years. "The supermarket shelves Brazilians won children''s versions of toiletries and beauty before public-restricted adult, like Untangling shampoos and creams for styling curls. And the interesting thing about it is that most of this offer came from small and mid-sized companies, "said in an interview.
Still according to Abihpec, personal hygiene and cosmetics for children up to 12 years, invoice about of 4 billion reais in the country. In ten years, sales quadrupled. "There are in Brazil companies acting on the market of 2,599 toiletries, perfumes and cosmetics, and 20 large companies, with net tax revenues above $100 million R$, 73.0% of the total revenues represent," says the statistics relating to the year 2016 to Abihpec.