Google want to double number of advertisers of app in Brazil in 2017

Google intends to double the number of advertisers 2017 applications in Brazil, with new offerings for your marketing campaign, called Universal App Campaign (UAC).
According to representatives of Google in Brazil, demand for the service of notices of applications in Brazil has grown, with 165% expansion in investments of advertisers to promote apps this year compared to 2015. The company does not report values.
Google created Universal App Campaign (UAC), a unit of the company''s ad Department, in October 2015, with a focus on creating marketing campaigns to encourage the download of applications.
"Banks, tour companies, phone companies, they''re looking pretty for that user who is willing to spend 30 megabytes of their cell with the application," said the expert in solutions for Google apps Brazil, Felipe Almeida.
According to the company, the UAC can select the profiles of users potentially more interested in specific applications and thus creates a higher rate of conversion of these downloads and likely in consumption or use of the services.
Among the main novelties offered by the campaign is the creation of prominent spaces dedicated to announcements of applications on apps store of the company.
Google also plans to the new phase of the campaign to offer new ad formats for e-mail service Gmail and also advertising space integrated text content on YouTube.
In the middle of this month, the Director of institutional relations of Google Brazil, Marcelo Lacerda, told the Reuters that believes that the rate of growth of online advertising in the country should remain stable next year even with the prospects of a difficult year for the economy
. As a whole, Google had a 20% increase in global revenue in the third quarter, to 22.45 billion dollars, supported by ads on mobile devices and on YouTube.