Computer sales still exceed those of smartphones

Smartphones have shown steady growth in year over year comparison in traffic and revenue. However, the conversions were not high enough to offset the drop in use of tablets and computers.
The digital retail Insights report on mobile devices – 2016, Adobe in the United States, shows that traffic in smartphones for retail sites had a growth of 33%, but the total average access remained the same for the 6% drop in tablets, and 10% on computers.
The purchase via smartphones represents an increase of 65% in revenue year over year. However, online sales revenues had increased by only 10%, with 2% drop in tablets and computers. Conversions on computers are still nearly three times higher than the conversions on smartphones, and tablets, almost double.
With large volumes of public present on smartphones, many retailers have the opportunity to improve your conversion rates through more immersive experiences and created especially for mobile devices. The Adobe data show that, if current trends of traffic and revenue remain the same, the common retailer can lose up to 11% of potential revenue over the next 14 months.
"The shopping cart is a vital page to do the conversion from buyers, but the experience was not optimized for mobile devices, which caused many buyers to buy less or abandon their shopping carts completely," said Tamara Gaffney, Adobe Digital Insights analyst. "It is essential that retailers personalize better experience, so users feel encouraged to buy more on their smartphones, using best integration technologies to create a simple and practical experience in applications and browsers".
Other data revealed by the report claim that the revenue per visit in smartphones was 3.6 times less than on computers, which continue as the main source of income for retailers, accounting for 75% of total revenue and 59% of the traffic. Smartphones accounted for only 16% of the total revenue, with 32% of the traffic.
According to Adobe, visits to shopping on mobile devices will surpass the visits on computers for the first time, with 53% in November and December.
In shopping carts, consumers in smartphones have a lower success rate, because 16% saw stands a request in cellphones, 26% against the computers. Research shows that 60% of consumers think smartphones less useful to find the items you want to efficiently when compared to computers.
In addition, consumers said they find it easier to navigate the pages (30%) and that it is better to view the images on a larger screen (26%), these being the two main reasons why they prefer to buy the computer.
Have an application is no guarantee of success. According to the survey, 60% of retail applications are used less than 10 times. With the arrival of the new year season, 60% of consumers said that, in General, plan to use mobile browsers instead of shopping applications.