Trade starts shopping for Christmas

Until now, the main commemorative dates for retail left something to be desired in 2016. However, the poor performance in the previous events, motivated by high inflation and high unemployment, though the hopes of entrepreneurs to the one who is considered the best sales period: Christmas. Still insecure about the country''s economy, marketers of Belo Horizonte already move with suppliers to form the year-end inventory and be ready to meet the demand of consumers. Increase the volume of orders will be for the few, but for the most part want to at least equip them to orders of 2015.

The owner of the store specializing in fashion female party Life Naked, Empress port, is one of the exceptions and account that is already expanding the stock of its three units, located in the Center, black pottery and Guarani, neighborhood for Christmas. The idea is to take advantage of the holidays to warm up sales. The manager didn''t have to how much will be the increase in new products, but added that it will be higher than last year. "We''ve been stocking up for Christmas. We will greatly increase our stock because, this year, we got a longer time without buying, so now we buy more, "said Empress.

Optimistic about the recent change of Government in the country, the manager expects a more profitable Christmas in 2016. Empress has already hired three temporary employees for sales of the period and the entry of two more until December. The bet to attract consumers is in brighter parts and dressed in mermaid model. According to the administrator, the company has achieved good negotiations with suppliers, which is also a point in favour to increase competitiveness.

"We expect to sell more than last year. We are preparing for it. We are stocking up to sell more, "he says.

With two stores in the center of Belo Horizonte and one in Ribeirão das Neves, the Total footwear and accessories also plans to date. The owner of the company, Rafael Ramirez, reveals that most of the orders for Christmas was made and should complement the inventory with more products. The order volume will be equal to that of 2015, but the businessman explains that this time the focus will be on lower cost items.

"This year, prioritize cheaper products. Gave preference to suppliers who had already, but they offered lower-cost goods. I realized that the more expensive items are not going out as much, "he says. Rock the suppliers have contributed to facilitate the negotiations. When you don''t get discounts "aggressive" with payments in sight, the agreement with the extension in the deadline for debt reduction.

Even with a leaner staff this year, the businessman says he won''t give up the hiring of temporary workers. "We should probably have an average of two more employees per store, as it was in 2015", points out rock, which expects a better turnover in the final month of the year.

Children-Ideiaz Manager-shop for gifts in Minas Shopping-, Juliana B, still focuses its efforts on other important date for trade: the children''s day. The Manager explains that has very specific suppliers and therefore has no need to anticipate both for orders from the end of the year.

This, however, does not mean that the company doesn''t worry about Christmas sales. According to Juliana, at that time the trade of products is three times greater than that of a normal month for the establishment. She stresses, however, that the stock level will be the same as the previous year. Not to get stuck with merchandise, the company''s strategy will be to offer cheaper items, with more fun.

"People are giving a gift at Christmas, but now give a gift. So, the question is focusing on products that have a lower value, but with a larger turning ", says the Manager, who plans to hire up to five temporary staff and have a 5% growth in Christmas sales.