Sales should grow 25% in week of fish

From 1 to 15 of September happens the 13th Week of the fish in supermarkets across the country. Created by recém-extinto Ministry of fisheries, the campaign this year, has the motto "fish is tasty, healthy and sustainable", which provides, for the period of up to 24% growth in sales. About the growth potential in fish sales in the period, an estimated 25%, the Superintendent of the Open, Tojo Mathew justifies. "There have been years, as 2009, in which the campaign meant average increase of 20% to 25% in sales of fish in supermarkets about common dates, without promotion." said.