New Fresh Stir powdered beverage market

The Brazil Mondelez, owner of the brand Fresh, relaunches the refreshment powder that now will make 1 Liter and will be sweetened. The news comes to improve the cost-benefit of the shopper, with attractive price, great variety of flavors and a formulation that approximates the real taste of fruit. With the relaunch, the product WINS changes in its packaging and logo, will be distributed nationally through distributors and continues with a focus on small retail. To submit changes to consumers, the brand will have incentive plans to retail and wholesale, media plans and POS materials. It is expected that the investments will generate traffic to your store and increase the search by product, so be sure to offer it in their buyouts.