Thursday, August 04, 2016

Dairy Jussara wants to grow 30% this year

The Dairy''s 30% in advance is Jussara billing this year. In the first quarter of 2016, the growth was 28%. To keep the pace of expansion, the stakes are higher value-added products. Until recently, the company came acting basically into segments "commoditized".
In April this year, the company launched the Jussara Jump, Milky drink ready for consumption, with healthy appeal. The entry in the segment was based on surveys of the company and of Fiesp/sweeps. They show that most consumers have a life and I lack time to take care of the power supply. Hence the desire to acquire convenient and practical products which together quality and affordable price. The studies also greater appreciation of food with health benefit or that are reinforced by nutrients.
To expand the new line, which has five versions, the dairy has adopted fractional distribution instead of marketing at scale. The new model contributed to Jussara Jump reach 5,000 points of sale in the State of São Paulo since coming to market.
The company''s objective is that the line is, in short to medium term, one of the rent-heads. It is expected to generate sales of 20,000,000 30,000,000 R$ to R$ per year.
Supermercado Moderno
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