Thursday, August 25, 2016

Box 1824 and O Observatory discuss new consumer and their new ways of consuming and interacting with brands and products in 17 Brazilian Packaging Congress OPENS

Laura Kroeff, Fernanda Freak and Heloisa Rivers Nigro talk on how to classify and understand consumers these days and also what are the spontaneous perceptions of those consumers in relation to packaging
São Paulo, August 2016-17 Brazilian packaging Congress which will be held by the Brazilian packaging Association OPENS on 05 and 06 of October in São Paulo, will give prominence to professionals whose trajectory inspires us to seek innovation, competitiveness and growth.
The event will feature experienced entrepreneurs in the consumer goods sector, arguing strategic content under different perspectives. Among the confirmed speakers are Fernanda Bizzaria and Heloisa Rivers Nigro, both of Occhi Observatory, which will present the results of the "1st Observatory of packaging of Brazil", which will bring the monitoring on consumers on social networks through the observation of their spontaneous mentions, picking up their perceptions about packaging and related themes, who are these people and the influencers. Working also look for possible market opportunities, not yet explored, which will provide tools for supply chain to anticipate trends.
Laura already Kroeff, Digital Innovation VP Box 1824 &, shows the research data "Unclassed Consumers" that points out how to classify and understand the change of consumers, helping companies to achieve the target audience effectively.
All lectures will have simultaneous translation. Check the schedule at:
About the OPEN-OPENS-Brazilian packaging Association was founded in 1967 and its main objective is to promote and enhance the brazilian packaging of competitive and sustainable way for associated enterprises and society. The pillars of the Association are the development of packaging industry competitiveness and sustainability and its action covers the construction of references, content dissemination, coordination with the Government, promotion, networking and advisory guidance.
The organization brings together the entire production chain – manufacturers of machinery and equipment, suppliers of raw materials and inputs, design agencies, manufacturers of packaging consumer goods industries, retail chains, educational institutions and industry bodies, besides acting in a wide range of activities through its Work Committees: Design & Innovation; Environment & Sustainability; Food; Cosmetics, education and retail.
17° Brazilian Congress of Packing date: 5 and 6 October 2017
Opening hours: from 8:00 to 6:00 pm
Location: Centro Fecomercio de Eventos
Rua Dr. Plínio Barreto, 285-Bela Vista-São Paulo/SP
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