Atelier will be part of the portfolio of luxury brands of l '' Oréal

The L '' oréal announced yesterday (30) the purchase of the French brand Atelier Cologne, specialized in the production and sale of luxury perfumes in segmented stores and in more than 40 countries.
In a statement, the official l '' oréal claims that "the fragrance segment alternative has high growth", one of the company''s stakes. In addition to perfumes made the basis of natural raw materials, the Workshop also produces scented soaps, shower gel, body lotions and aromatic candles.
The brand joins the other fragrances from famous brands that already belong to the portfolio of l '' oréal, as Armani Privé, Ralph Lauren and Maison Lancôme. "A dream becomes reality with the junction of the Atelier to the l '' oréal group, with a shared ambition to achieve new heights. We are pleased that we benefit from the experience in retail and e-commerce of l '' oréal, in addition to the olfactory segment knowledge, which will make our brand stronger, "Sylvie Ganter and Christophe Cervasel, founders of the Atelier.