Samy, the JBS, launches digital platform on chicken in Brazil

The harvest, a trademark of JBS, launched a platform for information about chicken. Similar with the Academy of the flesh, the Friboi group, the company Today has Chicken will address provided facts about the bird up recipes from renowned chef Alex Atala.
The brand''s marketing director, Fabiola Menezes, said the creation of this platform reinforces the brand positioning as one of the market leaders of chicken meat in Brazil.
Mark has not reported the value of the investment in the platform, but pointed out that it was one of the largest projects of the brand to the country.
"This platform is born in Brazil for Brazil. But, if it works we can expand the project to other countries where JBS, owner of the harvest, "said the Executive.
The harvest produces 5.6 million birds every day in Brazil and belongs to the JBS, global leader in the production of chicken and present in more than 150 countries, with daily production of more than 13 million birds. The company''s portfolio account, besides the brazilian Harvest tag, with other major global brands such as Pilgrim''s United States us ´ and Mexico, and Moy Park, in Europe.
Currently, the global market of chicken have sum 83 million tons per year and this is a strategic platform for business of the JBS in the world and in Brazil. The Brazil today is the 3° world''s largest producer, with 13.5 million tons, with 70% of this production for domestic consumption.
"The initial idea is to make Today''s chicken in addition to digital communication. We''re taking content to the sales points in the country, "said Fabiola.
According to her, one of the highlights of the project is the creation of a unique content channel, in partnership with Alex Atala. The platform brings content that span from the fundamentals as types of cuts until tips and recipes on videos.
Also part of channel presenters Fátima Bernardes, Seara brand Ambassador, sharing tips and recipes for various occasions, and Rodrigo Faro, arguing the "Myths & Truths" category, as well as exploit the curiosities about the chicken meat.