Thursday, June 30, 2016

Released in Brazil limited edition Coca-Cola vanilla and cherry flavor

Coca-Cola Femsa Brazil began distributing officially in Brazil on Wednesday (29) a limited edition Coca-Cola Vanilla (Vanilla flavor) and Coca-Cola Cherry (cherry flavor). Brands of the company''s global portfolio, both soft drinks were found so far in the country only in the version "imported".
Drinks will be produced in sleek cans of 310 ml and can only marketed in the area of expertise of Coca-Cola Femsa: São Paulo, Minas Gerais, Mato Grosso do Sul and Paraná.
According to the company, the coolant arrives with the suggested value of 4.65 R$. Was not informed how long the drink will be commercialized.
The launch is part of the company''s strategy to increase the supply of new soft drinks and beverages with call "premium"-as they are called more sophisticated products or different than usual and that, because they are more expensive, they tend to be more consumed by the public of the class.
Since may, Coca-Cola FEMSA, the largest manufacturer of soft drinks in the country, announced the beginning of the distribution of Guaraná Jesus, soda pink icon of Maranhão, in selected outlets in cities of Minas Gerais, São Paulo and Paraná.
"We are realizing more and more consumer demand for youth news and innovations within the category. They are in tune with what''s being consumed outside and want to find these products also for here, "said in a statement, the marketing manager of Coca-Cola FEMSA Brazil, George milk.
G1 News Item translated automatically
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