Elma Chips throws popcorn ready Cheetos

The Chips launched its first line of popcorn ready with the brand name Cheetos, cheese and caramel flavors. In addition to joining in a new category, is the first time the brand corn-based snack tea a fresh version in Brazil.
Since last year, is already marketed in the country a microwave popcorn Cheetos brand, as well as versions with other flavors of salgadimhos sachets.
"The new plan to boost the market for ready-to-eat popcorn that begins to develop in the country and is considered a potential segment", said in a statement the Pepsico, owner of the mark.
The manufacturer says the maize used for popcorn is imported. "The corn is added to a machine that uses hot air to transfer the temperature for grain, causing the water in its interior heat and turn into steam. Due to the high pressure caused the grain pop and then gets the taste of cheese or caramel sauce, "says.
The product hits the shelves in 2 formats: individual and family, in versions of 27 g to 165g.