EBay buys Axado for $ 26 mi and advances in logistics

Sao Paulo-the Ebay has just announced the purchase of the Axado partner for 26 million reais.
The startup, which price, tracks and makes the management of freight for retailers, becomes part of the Shipping Market, the company''s logistics arm.
Founded in 2013, the unit has already delivered more than 50 million of orders and is responsible for 70% of purchases made on the Ebay platform.
Basically, it offers two types of services: the sale of tags that enable the dispatch of orders at any post office (more back for occasional sellers) and the collection of products for sending along the small and medium-sized merchants.
Large firms (like Ricardo Eletro, Brastemp and Decathlon) that also advertise on eBay, however, have their own logistics operations that need to be integrated to the site. And that was when I entered a partnership with Axado, about two years ago.
"Together, let''s maximize the presence of official stores on eBay and improve our internal transport management system," said Leandro Bassoi, Director of the Shipping Market, in a teleconference with journalists.
He also pointed out that, with the Association of the two marks, virtual showcase vendors will have access to 580 mesh carriers connected to the Axado.
Currently, the company calculates shipping for 2,500 e-commerces consolidated as Arezzo, Drogasil Streak, Leroy Merlin and Extra.
She''s been on the market for five years. "In the Free Market, we can achieve our purpose, which is to revolutionize logistics. We will arrive at small and medium-sized enterprises, a segment where we couldn''t go, "said William Reitz, co-founder of Startup.
How it looks
With the purchase, the 50 Axado staff will be absorbed by Ebay, but the company will work independently and will keep customers who currently have.
Its headquarters remains in Florianópolis (SC) and partners William Reitz, Leandro Baptista, Michel Kommers and Eduardo Fraceschett follow in charge of the operation.
"This separation makes sense. When you buy a startup at this stage of maturity, you want to take a breath and not choking her with his business, "says professor Peter Waengertner, Coordinator of the Center for studies and business in digital marketing from ESPM and CEO of Ace-Accelerator, which is also one of the investors of the Axado.
According to Ebay, the acquisition aims to improve the shopping experience for the customer, not financial gain.
"These improvements naturally translate into revenue, but that''s not the main focus, is secondary," said Moses Lambert, President of the company in Brazil.
For Waengertner, from ESPM, Mercadolibre movement can also be seen as a response to increased competition in the market, as more and more major retailers are opening Windows to other firms I their sites.
"This is a worldwide trend. But Ebay is very well positioned, was born with a marketplace and transacts a lot. He''s keeping this competitive game of innovation ", analyzed.
For a while the company seeks to diversify its business. In addition to the Shipping Market, has also the payments unit MercadoPago, that transacts the operations made on your deck, a system similar to PayPal.
Also has a segment of virtual advertising and bought last year the KPL, which develops ERP systems, management of online shops, a initial investment of 50 million reais.
"Our purpose is to offer services to people and companies that operate in the market of electronic commerce. The Ebay is our best known brand, but that doesn''t mean it will continue like this in the future, "said Lemos, President of the company.
Numbers
The Ebay does not open the individual recipes of its business units, only says that the marketplace still accounts for about 60% of its turnover.
In the first quarter, net sales of the Group amounted to 158 million dollars, up 6.4 percent compared with the same months last year.
In the period, 38.3 million items were sold, totaling 1.78 billion dollars. The net profit exceeded 30 million dollars.
Transactions made by MercadoPago reached 27.5 million, amounting to 1.4 billion dollars.
The Axado does not open your numbers, but it is estimated that its revenue turn around 5 million reais a year-she was bought by 26 million dollars and the market tends to value companies by a multiple of approximately five times the revenue.