Dr Pepper soda let consumers choose individual label

The soft drink Dr Pepper brand launched in the United States the "Pick Your Pepper" (choose your Pepper), with thousands of options for labels for his bottles.
The drinks manufacturer extols individuality and encourages consumers to choose a label that identifies with them. During the campaign, which has limited time, the mark will put labels only on the market, taking advantage of digital printing technology.
This is the first time that the mark modifies its traditional presentation
The Dr Pepper also allows your fans to create animated GIFs that can be shared on social networks by combining hundreds of illustrations available on their website. Each bottle will have a single label.