Direct selling machines go beyond soda with chips

Direct selling machines have the potential to move more than the nearly $ 1 billion that should generate in Brazil this year.
The company''s EPS calculation, which organizes in September, Expo Vending and OCS (office coffee service, coffee service for offices).
There are today about 80 1000 machines in the country, an average of 2,500 inhabitants for each. In Japan, the recordist, 5.6 million-are a device for every 23 people.
But, despite the low penetration, the machines come gaining space selling more expensive items.
The i2GO began this year to sell mobile and tablet accessories, such as capinhas and shippers, through the "vending machines".
"The main advantage is the 24-hour operation," says Daniel Doho, 35, one of the partners of the company.
The company''s machines are at 12 airports, bus stations and Metro stations and cost about of R$ 20 1000 each. Although they represent a tiny portion of the 4,000 points of sale of the company, should account for 3% of revenue in the year. The sales forecast to 2016 i2GO is $ 20 million.
In addition to the vandalism and predation, another obstacle to growth is cultural.
"Bakeries and anything that offer the same machines," says Carlos Millitelli, 45, Director of EPS.
The public is more used, also, to ask the seller about the product, says Roger de Almeida, 56, Director of Vending Showcase, which rents and sells machines for entrepreneurs.
The bias is also seen as a problem.
"There is the idea that the machine steals jobs, with which I disagree. The man can do more than just deliver a product, "says Abdullah.
TRADITION
Antonio Chiarizzi Jr., 68, is in the market of "vending machines" since 2009, in front of Mr. Kids.
The future points to digital payments and diversification of products. But he bet on mechanical machines, triggered by coins.
Mr. Kids, which made $ 4 million in 2015, has 133 franchisees operating with traditional versions of steel and acrylic, selling candies, chewing gum and toys, for up to $ 3. "The advantage is not consume electricity," says the Manager.
The franchise fee is 1000 R$ 18.5. The franchisee pays about 1,200 R$ for simple module, added side by side, creates larger structures.
The civil servant Wanderlei Garcia, 48, is franchisee from 2012 and has 40 machines.
"It''s my income supplement", he says, that invoice to R$ 6,000 per month.
Alone, he visits the outlets once a week, replenishes the machines, cleaning, maintenance, and collect the coins. It ensures that it''s worth it.
"Children''s Product, at that price, never runs aground."
RESISTANCE
The mechanism of "vending machines" is simple, says Roger de Almeida, Director of Vending Showcase, that rents, sells and modifies machines on demand.
This lets them market basically any product, through adaptations.
It was Abdullah who has developed for the florist Flavia Rocco, of Sao Paulo, the "vending machines" of flowers, in 2014.
But the company gave up the model. According to Carol Rocco, partner, customers do not have embraced the idea and the profitability didn''t pay off.
Rent or buy the equipment to undertake is a choice that depends on the available capital. A machine that sells snacks and drinks costs about 25 1000 R$. Your rent for 24 months cost 1,400 monthly R$.
The owners usually win a year of consulting and technical assistance to operate the machines. Each owner or lessee is responsible for supply.
Who buys or rents a machine has yet to define the point where she will be placed. The subway, for example, monthly rent of 1,500 R$ for each machine in your stations.
Companies typically don''t charge anything, since the machines are seen, in this case, as benefits to employees.