Ments back to Media Campaign

The brand is back on the media with the new slogan: "Who says no to Mentos?". The new position, announced in the country in February this year with the digital campaign "Mentos Mentors", bet on the possibility of Mentos help break barriers and create new connections and friendships among consumers. The campaign began to be conveyed yesterday, 19 may, and will have two 30-second films to be aired on network TV and digital channels, highlighting the line of chewing gum Ments 3, next line registering strong growth in sales. In 2015, the line had record with 84% increase in sales, compared to the previous year.