Lack of product in the gondola goes to 11%

Sao Paulo-the fear of the retailer with high stocks caused the lack of products on the shelves to reach 11.16% of the items sold, according to a survey of the Agentrics. According to research firm, given in light of the economic crisis, which has changed the habits of industry, retailers and consumers. Today, every 100 items on the shopping list, about 10 are in short supply on supermarket shelves in the country. Last March, the rate of rupture (lack of products) on the gondolas reached 11.16%, a slight increase in comparison with the previous month "break the food sector reached 11.62%, hygiene and beauty 10.92%, 9.71% beverages and 8.94% cleanup," said the Director of the retail relationship of Agentrics, Robson Munhoz. He explains that, today, the supermarket is afraid to buy some products and not sell, since the purchasing power of the Brazilian is decreasing and therefore some marks and end up missing items on supermarket shelves for longer. Another possible reason is the fact that the industry be more pessimistic that retailers, as shown in the survey conducted by the National Confederation of industry (CNI), which indicates that 38% of the industry were stopped in January. "Retailers are selling within the expected pace, but realize that the industry is beginning to have difficulties of delivery on some items, especially with regard to non-foods, such as hygiene and beauty and cleaning," says Munhoz. The complete Director industry that, in addition, in recent months, the industrial sector had several tax increases and energy. "Consequently, the industry had to pass on part of these adjustments to the products. Retailers, to try to prevent smaller price readjustments to its customers, takes longer to trade goods and therefore some items and brands end up missing any longer on the shelves, "said the Executive, in a statement. Still, he points out that the two links in the chain have betted on promotional items and economic packages "because they have more affordable prices and sell more quickly in times of crisis, leaving some empty shelves." Munhoz highlights that the industry continues to produce and retailers has shown effort to satisfy the consumer. "Brazil is far from a supply crisis, but because of the economic crisis there are no longer available to the Brazilian so many brands or as varied flavors of certain food or hygiene and cleaning item", concludes.