Tuesday, May 03, 2016

Item for sale beauty must retreat this year

Sao Paulo-the beauty market, despite more resilient, also suffers from the effects of the economic crisis. The conclusion of the study Glambox subscription service, which shows that 24% of your spending with the Brazilian should decrease the segment, while 52% must spend amounts equal to those of last year.
About 46% of the interviewed stated claim to restrict their spending to "essential", while 18% intend to be more attentive to the promotions. In 2015, the monthly spending 60% of women heard by Glambox were between 51 and 200 R$ R$. "The results were interesting and could be used by the markings for the planning of marketing activities in the future. In addition, demonstrates that even with the crisis, there are certain precautions of which women do not give up. The skin of the face is an example, "he said in official statement, Singer Flora, Director Glambox commercial.
In relation to the so-called "basket of beauty", 58% of respondents replied that will buy products for hair care; 57% should not forgo makeup; 56% of products for facial cleaning; and 51% of perfumes. "We found with the research that, even with the need to contain costs, the basket of beauty is not as basic as well," he concluded.
The survey even brought insights into shopping environments: 60% of women heard stated vary to buy between physical and online store; 15% say buying mainly in physical stores; 13% only makes purchases in physical stores; 9% prefer to buy over the internet and 1% effect purchases exclusively over the internet.
DCI - 03/05/2016
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