Drink in aseptic carton pack protects aroma and taste, reduces the production cost and makes product more accessible to Brazilians

With a per capita consumption of less than two litres per year, the wine is still considered a luxury product in Brazil, unlike other countries, especially Europeans, where the drink is part of everyday life of the consumer.
Mintel Research Institute data show that the table represents 69% of the volume of the drink sold in the Brazilian market. And 80% of consumption is concentrated in wines of up to 20.00 R$.
This direct relationship between price and consumption promotes the wine wine in box, packaged in aseptic carton pack, whose cost reduction can reach about 15%, compared to bottled. How do you remember the sommelier Marcia Anholeti, the carton pack is easy to carry, stack, and the cost is lower than the glass and Cork. "In addition to the almost negligible weight, different from the bottle that can reach the same weight of wine," says.
Another benefit is the conservation of the product. The wine, when it comes in contact with the air and light, is losing aroma and flavor and, consequently, its original features, in about two days after the opening of the bottle. The drinks carton are allied in potted the protection of aluminum, one of the components of these packages. And the packaging is practical for consumers. Easy to open and can be closed again.
The wine in box is common in countries such as Australia, United States, London, Russia, Argentina and Chile. And, according to Marcia, the packaging is also used for rosé wines and red wines French, suitable for quick consumption, mainly in the summer.
In Brazil the culture of wine in the box took a little longer, and only in recent years started to emerge on the market. Among several brands, the sommelier CITES wineries Valduga and Perini House. The Chilean Winery Concha y Toro also decided to bet on the Brazilian market, being the first to bring to the Country the imported drink, in 1 litre packaging of red and white wine Clos de Pirque.
The aseptic carton packs began to be used in Australia for wines with lower prices and sell in quantity. After 4.5-liter boxes, equivalent to six bottles of 750 ml, glass standard packing quantity, today present different versions. "Are sold in individual size, 200 ml, up to 4,500 ml, six bottles. Everything will depend on the desire of the producer. In Brazil, in General, the boxes are of 3,000 ml, equivalent to four bottles, "the expert concluded.