Camil Reinforces the presence of rice and beans

In order to highlight the strength of rice and beans on the daily life of the Brazilian Camil launches the new #souarrozcomfeijão campaign. The first wave of brand communication, which has the former swimmer Gustavo Borges as Star, is presented in 30 seconds with the motto "it''s your rice and beans Camil that gives strength to Brazil". In addition to movies with airing on broadcast television, closed and the internet, the campaign includes street furniture and special projects in gastronomy programs. The online platform also receives attention and will feature additional content and actions. The second film in the campaign is set to be released in the second half and will have the presence of actress Dira Paes.