AXE launches new line of antiperspirants

AXE deodorant, Unilever, presents new versions of male antiperspirants line Urban, Signature and Adrenaline. The new packaging are white, with colored labels, in aerosol version. The releases are part of the new brand positioning, which adopts the concept of "Find your magic" (find your magic), statement on global campaign launched in January this year, which happens to be conveyed in Brazil this month to mark the launch "this concept will according to the change of the brand in recent times. AXE understood that your consumer changed and, to accompany the new man, the brand has adapted to this new scenario. In Brazil, all actions for 2016 come to strengthen the transformation by which the tag passed in recent years to connect with the man free from labels and stereotypes, "says Larissa Jorge, marketing manager for AXE.