Sale of healthy foods grew 98% in Brazil in the past five years

The category of healthy foods grew 98% in the last five years in Brazil, where the sector moves $ 35 billion a year. In the same period, traditional products grew 67%. In Latin America, there were 16% of healthy growth during the year of 2015, according to research from Nielsen.
With consumers more attentive to labels, nutritional information, price, benefits and added value of the products, companies had to review their positions. This new horizon, they seek to fill the shelves with nutritional options, quality and flavors that will appeal to this new profile.
According to Alcidney Sentalin, business consultant and professor at the IBE-FGV, so that sales of these items have success, must be economically viable. "But must also be advantageous to the company, to have continuity. Be functional and meet the expectations are the essential items "alert.