Manufacturer of children''s items wants to increase production in 30%

The Lolly Baby, brazilian children''s products company, is investing in the construction of its new plant. With 2000 m ², the new facility, located in Capivari (SP), will cause the production capacity increase to 30%. According to Marcio Rodrigues Loatti, Executive Director of the company, there was also investment in design and creation of various product lines.
Ricardo Cucuzza, sales manager of the company, claims that the children''s category is gaining visibility and participation within the retail and there is a positive synergy between items such as diapers, baby wipes, diaper rash cream, shampoo, among others. "On the food channel, we noticed more opportunities for married sales", he concludes.