Marajoara bet in augmented reality technology to ensure interactivity with the consumer

The Marajoara Food innovated by launching in Brazil the first long life packing with augmented reality technology, through the Zappar application. Now you can scan with a smartphone or tablet, the code printed on the packaging of the condensed milk Marajoara and be amazed with the animations, videos, 3D elements, audio and images. The news is available on packages of 395 g combiblocSmall and 198 g (half portion), from SIG Combibloc.
To access the augmented reality simply download the Zappar application, install and point the camera at the code printed on the back of packs of condensed milk Marajoara. When the hidden content comes to life, a video invites consumers to prepare their own dessert with condensed milk, take a photo and participate in the project – in addition to receiving tips to leave the pudding even tastier. You can also see photos of other participants and access delicious recipes directly from the website of the Marajoara. In addition, the contact with the SAC of Marajoara is easier, since the phone number and email are available at a click.
Traditional customer of SIG Combibloc and one of the largest dairy of Goiás, the Marajoara has four lines of business, in four factories in the town of Hidrolândia (Goiás). The machine CFA 712, with capacity to fill up 12 1000 packages per hour, is responsible for filling the condensed milk Marajoara combiblocSmall format of 395 g and 198 g, thanks to its flexibility.
"This year, the Marajoara throws more products with the technology of augmented reality. Innovation is always a priority for us. Wait! ", says André Junqueira, Director of Marajoara. The company operates in the dairy segment since 1988 and today is among the six brands sold in the Midwest region. The constant investments make it possible to offer a complete portfolio Marajoara and expand its activities in the market.
Augmented reality is an innovation made possible through a partnership with Massfar, authorized company brought to Brazil the European technology to give life to hidden content. Thus, the packaging can show animations with videos, games, 3D elements, audio and images. Applying the Zappar code on the packaging, the content comes to life on smartphone or tablet screen, providing a total interactivity between enterprises and their customers.